The pharmaceutical industry considers its packaging to be more than just a barrier; it is part of the entire medical product. Each strip of medication, every bottle, and every package that delivers the medication is designed with safety in mind – preventing contamination, moisture, and damage – ensuring that the product gets to the consumer […]
Building a great brand today takes more than just creating a quality product; there is an entire experience associated with the company from the initial point of purchase to repeat business and brand loyalty. With today’s consumers being more influenced than ever by these experiences, the purchasing decision-making process has transitioned from a single factor […]
The Problem We All See… But Don’t Think About Every city in India has the same silent issue. We see it. We look away. However, behind this everyday occurrence is an even bigger challenge than just creating waste; it is creating a better, more efficient method of disposing of it. Waste management in the United […]
When most businesses consider using compostable bags, they have one question: “Is it worth the extra cost?” Yes, at first glance, compostable bags appear to be a little more expensive than regular plastic bags. Looking at the overall picture, purchasing compostable bags in bulk is not considered a cost to your business but rather a […]
There are so many businesses and consumers changing to compostable bags. The most common question is; “Do compostable bags expire?” It’s a valid concern. Unlike traditional plastic bags that can last for hundreds of years, compostable bags are designed to break down naturally. That raises an important point — if they can decompose, does that […]
The customer experience is the most important part of running a D2C (Direct-to-Consumer) business. Every interaction with a customer is important—from when they click “Buy Now” through to when they open their package and everything in between. Customers today want to evaluate a D2C brand on more than just the quality of the items they […]
Plastic pollution is not just about the visible aspects of it anymore. Yes, we can see plastic bottles floating on the surface of rivers when we look out over them. We can see carry bags hanging from trees when we walk through parks. And we often hear the ocean is full of plastic waste. But […]
As countries around the world implement new and improved policies governing the use of compostable packaging materials, there is an opportunity for India to learn and gain insight into how those countries are dealing with these issues, especially in light of the increasing prevalence of plastic waste and pollution, as well as the rapid urbanization […]
Most of us don’t think much about what happens to our plastic bags when we’re done with them — other than putting them in the trash. But here’s something you might not have realized: a traditional plastic bag can take more than 500 years to decompose. Think of it this way, though: if you had […]
India is at a critical juncture in its sustainability development. The evolution of plastic bans, growing consumer interest, pressure for compliance with environmental, social, and governance criteria, and the accelerated pace of growth of e-commerce have fundamentally changed the approach that companies take to their packing approaches. In the past, many companies considered packing to […]
